Tuesday, December 27, 2011

Have You Made Your Healthcare Marketing Resolutions for 2012?

New Year's Resolutions, for the most part, play an important role in most everyone's life. To lose weight. Live life more fully. Be a better husband, wife, or significant other etc. Value more what we have in our family and friends. And many more that I have missed. But have you ever considered New Year' Resolutions as a part of your business and managerial life?

So my last Healthcare Marketing Matters blog for 2012, is about New Year Marketing Resolutions. My own Top 10 list to get things started. What are yours?

10. Educate my organization about the value of my department and work. I will lead and prove my departments ROI.

9. Continue to scan other industries for their marketing successes. I will learn about them, adapt them to my industry, and implement successfully.

8. Expand my marketing education through webinars, seminars and conferences. There is always something new on the horizon to learn.

7. Integrate traditional, online and social marketing strategies. All are complementary to one another and drive multiple successes.

6. Innovate, discover the needs of my customers and drive consistent brand messaging.

5. Foster a spirit of and demand marketing excellence in my department. Good enough is not good enough. I owe nothing less to my organization and my customers.

4. Create brand zealots, and show what the brand promise, brand reputation and brand equity mean to my organization in revenue terms.

3. Stop using the words "unique", "state-of-the-art", and anything that is considered "buzz word" terminology in my marketing communications. Unique can be duplicated easily. State-of-the-art refers to yesterday's systems as things change so fast. Buzz words quickly fall out of favor.

2. Bridge the divide between sales and marketing and in doing so, together we will drive value, customer satisfaction and create customer evangelists all the while reaching new revenue heights.

1. Serve and be humble, for working in healthcare is a privilege, not a right.

Finally. I would like to thank everyone that read these posts over the past year. Your comments, suggestion and readership is very much appreciated. Healthcare Marketing Matters is now read monthly in 52 countries around the world. Maybe we aren't as different as we may all like to think when it comes to healthcare.

Happy New Year Everyone. Have a healthy, safe and prosperous year.

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