Saturday, November 26, 2016

If social media is quasi-immortality, what will your legacy be?

It’s been said that once something is on the IoT, it’s there forever.  Facebook, Snapchat, Instagram, Pinterest, Tumbler, LinkedIn and so many other social media channels and platform, means that there is a lot of stuff you have written, photographed and shared.  In the totality of it all, what does that say about you?

If you were to die tomorrow and someone who never knew you stumbled upon your musings, political views, photographs, etc. friends, group memberships, etc., what does that say about you?

Will you be seen as thoughtful and understanding, or kind and generous?  Someone who cares and listens to discusses thoughtfully. A loving and caring person who values life in all of its diversity and beauty? A friend who reaches out to make things better?

Do you see yourself as the defender of all that is good and judge everyone else’s politics and views as of little consequence?  Are you seen as intransigent and unforgiving?  Would you be by a future generation as a racist, or someone who is harsh and judgmental?  

Could you be seen under the bright lights of the future and their lens of historical hindsight as uncivilized and a barbarian?

We will never know the answer to any of those questions.  But we do know today is that what we share, post, photograph, etc. speaks to who we are as individuals for the historical record. Our history of the potential immortality for you and me  resides on the Internet of Things.

Words are important, and that is something that I can think we can all agree. How one uses words not only in the content but contextually, can significantly influence our record of immortality.

Words can drive an individual to take action, become motivated, inspire and in some cases by the contextual environment communicated with the phrase become life-changing. And we all know that words can unintentionally by use and connotation reach a pretty high giggle factor, raising more questions than answers. In some case, words conveying a position on a topic become oxymoronic resulting in a negative image. Words can drive hate.

With that in mind, how would you rate your use of words and your interactions on the IoT?
What is the legacy of who you are that you are leaving behind?

An important question that only you can answer. 

Life and what we leave behind for others about ourselves is important.

Words matter.

Michael is a healthcare marketing business, marketing, and communications strategist and thought leader.  As an internationally followed healthcare marketing strategy blogger, his blog, Healthcare Marketing Matters receives over 20,000 page views a month and read in 52 countries.  He is a Fellow, American College of Healthcare Executives, Professional Certified Marketer, American Marketing Association and HubSpot Academy- Email Marketing, Inbound Marketing & Inbound Sales Certified. Post opinions are my own.

For more topics and thought leading discussions like this, join his group, Healthcare Marketing Leaders For Change, a LinkedIn Professional Group.

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