With so much market and
regulatory change driving uncertainty in 2016 for health care vendor and
provider marketing, it’s still been a remarkable year. Even in the midst
of market transformation, some things
remain valid.
Focus on the customer. Be transparent and responsive. Develop
new programs and service based on
the needs of your audience, not what you desire.
And use the social media channels where the healthcare consumer is at to drive engagement
and experience, not where you want them to be.
I would like to thank everyone for taking the time to read,
comment, and share what I have written across a broad
range of healthcare marketing topics for 2016. Because of you the
reader, by the end of 2016, HMM will go
over 100,000 total page views for the year across 52 countries.
I am taking a couple of weeks off from writing for the
Holidays. I need to recharge, relax and enjoy the downtime. I will be back right
before the New Year begins ready to roll.
Have a great Holiday season and best wishes for prosperity
and success in 2017.
Best regards,
Michael J Krivich, FACHE. PCM
Views Title
2,710 Chief
Communications Officers in health systems, advocates, and publishers? http://bit.ly/1MD4Rmt
2,618 Why should a provider switch to Inbound
Marketing?
2,548 But nobody knows who the hospital is marketing!
2,525 Is the
disintermediation of hospitals a market reality?
2.494 Communicating Value is The New Hospital Marketing
Currency.
2,451 Time
for Hospital Physician Advertisements to Change?
2,430 Is Now The Time For Patient Experience Provider
Advertising?
2,392 Improving
the Physician Hospital Experience, Untapped Revenue & Growth? http://bit.ly/1X77jVI
2,010 Providers- Is it time to stop learning about social media and finally
use it? http://bit.ly/2a5FVS5
1,731 Social
selling for the healthcare vendor, if not now, when?
1,432 Social selling in healthcare takes work and
commitment. Can you?
Thank you. Thank you. Thank you.
Michael is a healthcare marketing business, marketing,
and communications strategist and thought
leader. As an internationally followed healthcare marketing strategy blogger, his
blog, Healthcare Marketing Matters receives over 20,000 page views a month and
read in 52 countries. He is a Fellow,
American College of Healthcare Executives, Professional Certified Marketer,
American Marketing Association and HubSpot Academy- Email Marketing, Inbound
Marketing & Inbound Sales Certified. Post
opinions are my own.
For more topics and
thought leading discussions like this, join his group, Healthcare Marketing Leaders For Change, a LinkedIn Professional Group.