With so much market and regulatory change driving uncertainty in 2016 for health care vendor and provider marketing, it’s still been a remarkable year. Even in the midst of market transformation, some things remain valid.
Focus on the customer. Be transparent and responsive. Develop new programs and service based on the needs of your audience, not what you desire. And use the social media channels where the healthcare consumer is at to drive engagement and experience, not where you want them to be.
I would like to thank everyone for taking the time to read, comment, and share what I have written across a broad range of healthcare marketing topics for 2016. Because of you the reader, by the end of 2016, HMM will go over 100,000 total page views for the year across 52 countries.
I am taking a couple of weeks off from writing for the Holidays. I need to recharge, relax and enjoy the downtime. I will be back right before the New Year begins ready to roll.
Have a great Holiday season and best wishes for prosperity and success in 2017.
Michael J Krivich, FACHE. PCM
2,710 Chief Communications Officers in health systems, advocates, and publishers? http://bit.ly/1MD4Rmt
2,618 Why should a provider switch to Inbound Marketing?
2,548 But nobody knows who the hospital is marketing!
2,525 Is the disintermediation of hospitals a market reality?
2.494 Communicating Value is The New Hospital Marketing Currency.
2,451 Time for Hospital Physician Advertisements to Change?
2,430 Is Now The Time For Patient Experience Provider Advertising?
2,392 Improving the Physician Hospital Experience, Untapped Revenue & Growth? http://bit.ly/1X77jVI
2,010 Providers- Is it time to stop learning about social media and finally use it? http://bit.ly/2a5FVS5
1,731 Social selling for the healthcare vendor, if not now, when?
1,432 Social selling in healthcare takes work and commitment. Can you?
Thank you. Thank you. Thank you.
Michael is a healthcare marketing business, marketing, and communications strategist and thought leader. As an internationally followed healthcare marketing strategy blogger, his blog, Healthcare Marketing Matters receives over 20,000 page views a month and read in 52 countries. He is a Fellow, American College of Healthcare Executives, Professional Certified Marketer, American Marketing Association and HubSpot Academy- Email Marketing, Inbound Marketing & Inbound Sales Certified. Post opinions are my own.
For more topics and thought leading discussions like this, join his group, Healthcare Marketing Leaders For Change, a LinkedIn Professional Group.