Sunday, December 18, 2016

The Best of Healthcare Marketing Matters - 2016

With so much market and regulatory change driving uncertainty in 2016 for health care vendor and provider marketing, it’s still been a remarkable year.  Even in the midst of market transformation, some things remain valid. 

Focus on the customer. Be transparent and responsive. Develop new programs and service based on the needs of your audience, not what you desire.  And use the social media channels where the healthcare consumer is at to drive engagement and experience, not where you want them to be.

I would like to thank everyone for taking the time to read, comment, and share what I have written across a broad range of healthcare marketing topics for 2016. Because of you the reader, by the end of 2016, HMM will go over 100,000 total page views for the year across 52 countries. 

I am taking a couple of weeks off from writing for the Holidays. I need to recharge, relax and enjoy the downtime.  I will be back right before the New Year begins ready to roll.

Have a great Holiday season and best wishes for prosperity and success in 2017.

Best regards,
Michael J Krivich, FACHE. PCM

Views   Title

2,710    Chief Communications Officers in health systems, advocates, and publishers?

2,618    Why should a provider switch to Inbound Marketing?

2,548    But nobody knows who the hospital is marketing!

2,525    Is the disintermediation of hospitals a market reality?

2.494    Communicating Value is The New Hospital Marketing Currency.   

2,451    Time for Hospital Physician Advertisements to Change?

2,430    Is Now The Time For Patient Experience Provider Advertising?

2,392    Improving the Physician Hospital Experience, Untapped Revenue &  Growth?

2,010    Providers- Is it time to stop learning about social media and finally use it?

1,731    Social selling for the healthcare vendor, if not now, when?

1,432   Social selling in healthcare takes work and commitment. Can you?

Thank you. Thank you. Thank you. 

Michael is a healthcare marketing business, marketing, and communications strategist and thought leader.  As an internationally followed healthcare marketing strategy blogger, his blog, Healthcare Marketing Matters receives over 20,000 page views a month and read in 52 countries.  He is a Fellow, American College of Healthcare Executives, Professional Certified Marketer, American Marketing Association and HubSpot Academy- Email Marketing, Inbound Marketing & Inbound Sales Certified. Post opinions are my own.

For more topics and thought leading discussions like this, join his group, Healthcare Marketing Leaders For Change, a LinkedIn Professional Group.

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